Meet Starbucks' New Boss (Same As The Old Boss)
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Navigating QuickBooks' Growth and Strategy
This chapter explores the crucial role of QuickBooks in small to medium-sized businesses and Intuit's plans to expand QuickBooks Online for larger markets. It discusses the company's acquisitions and how it leverages advanced technologies like AI to enhance its competitive edge in the tax and accounting industry. The conversation also covers the challenges Intuit faces from competitors and the consumer backlash related to its practices, while highlighting the potential for strategic market expansion.
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