The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations
Public Relations Review Podcast
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How to Be a Successful Word of Mouth PR Practitioner
trust is this whole eroding riverbank that can make it really hard if you have technical expertise or have an institution that you represent. The point of customer contact was actually most credible and so when you can equip those people often they're in a place to understand where the strongest customers are with issues bubbling up. Just use any of your paid reach to start conversations it'll make all that work a lot better. And then finally just make sure that you have that your measurement includes listening to the market conversation because there's value to be had in that.
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