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Using Specificity To Access Your Audience's Subconscious

The New Generation Entrepreneur Podcast

CHAPTER

Are You a Robber and You Like Hot Dogs?

Brandon: People tell me, will brandon, if i get so specific, i'm not can be talking to everyone. Y i know that's exactly the point. An give youas an example here, let's say you owned a restaurant in new york. And this restaurant sold haunt dogs at sold hamburgers, sold mackin cheese. It sold salads, no just whatever, typical american food. There was a rally or a protest going on, and there was like thousands of people in the street right in front of your restaurant,. but no one was coming yet, coming in. Now what can happen is you so specifically describe someone and their needs and what they

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