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Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Uncensored CMO

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Navigating the Shift: Jaguar's Strategic Retail and Financial Moves

This chapter explores the operational strategies dealerships must adopt following Jaguar's decision to phase out its existing product line. It highlights the varying impacts across markets and examines how Jaguar is maintaining profitability while investing in future developments.

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