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94 - Jay Baer: Why Speed is The Greatest Challenge Facing Companies and How Marketers Can Help

The Marketing Millennials

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How to Create Content All the Way Through the Funnel

Marketing is responsible for creating information that resonates with a customer. Most content teams aren't really up to the task yet to create content all the way through the funnel. The people who actually understand customer pain points and really understand what customers need and want are the service team and at some level, the sales team and maybe even the finance team depending on the business.

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