You Must: Write a Book, Get More Business and Become the Go-to Expert

Jeff Pearlman: Write a book, boost your brand, get more business and become the go-to expert. He says most authors do not make money from their books but he does. The average number of books published is somewhere between 250 and 500 according to his research. "It is incredibly possible, absolutely possible and probable with the right plan and execution," writes Pearlman.