✅ FREE training - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/the-free-training-event-room

From Corporate Banking to Bedding Brand & Dragons Den - James Higgins | The Midnight Pod Episode 72

❤️ Thanks for watching - please SUBSCRIBE to the channel here ❤️

https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1

✅ All my links in one place! ✅

https://linktr.ee/matthucius

🍄 My new BRAND Space Goods - 'the next generation wellness brand' 🍄

https://spacegoods.com

💰 Need ecom funding? Go here - 💰

https://referrals.wayflyer.com/partners/midnight

📚 My fully comprehensive BRAND BUILDING COURSE 📚

https://www.learnrealcommerce.com/full-course-enroll-now-og

🗣️ One to One Consulting 🗣️

https://calendly.com/matthucius/one-to-one-consulting

🔮 Midnight 🔮

https://www.midnight.co/

🌴 Pool Party Social Club 🌴

https://www.midnight.co/midnightsocialclub

🕯️ Join the Newsletter 🕯️

https://www.learnrealcommerce.com/msc-newsletter

📸 My Instagram 📸

https://www.instagram.com/matthucius/

✍🏻 My Twitter ✍🏻

https://twitter.com/matthucius

💼 My LinkedIn 💼

https://www.linkedin.com/in/matthew-kelly-10558474/

🌍 My old vlog channel 🌍

https://www.youtube.com/c/MatthewKellyonline

💡 If you're interested in potentially working together, collaborating, investing, wholesaling, or something else interesting with my new brand, shoot me an email I'm always open to new ideas - matt@spacegoods.com 💡

TIME STAMPS:

00:00 - James’ backstory, childhood and his career in banking before entrepreneurship

07:30 - The moment James decided banking wasn’t the long term path and when he decided Ethical Bedding was the ‘thing’

14:30 - Product discovery process and how the idea came about

20:45 - What did the product validation process look like for Ethical Bedding & facing product manufacturing issues, failures and customer complaints

33:00 - sourcing an agency partner that will only work with a profit share arrangement

35:00 - Matt and James debate over why the agency model needs updating

43:00 - the experience of going on Dragons Den and the bits you don’t get to see and how the opportunity came about

57:00 - the post-aired show disappointed James was left with after going on the show

59:20 - what’s the effect in revenue and general PR/brand awareness of going on Dragons Den

01:03:00 - does James’ Personal brand impact on the business in a net positive way?

01:08:40 - talking shop on guerrilla marketing stunts

01:11:00 - end goals for the business and personal life

01:28:00 - James 3 bits of advice to his 18 year old self

_____________________

In this episode, we speak to James Higgins...

James' links here -

https://ethicalbedding.com/

https://www.linkedin.com/in/james-higgins-ethical-bedding/

Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1

Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377

Hosted on Acast. See acast.com/privacy for more information.

Een gekrenkte man en een wijze vrouw | 1Samuel 25:1-44

Eerst dit

Abigail's overtuiging en toekomstvisie

The AI-powered Podcast Player