In this episode, James is joined by Dr. Sonia Szamocki - former A&E doctor, BCG consultant, and now founder & CEO of 32Co - to explore how healthcare can finally unlock the full potential of its clinical workforce. Sonia shares her journey from frontline medicine to building a platform that helps generalists deliver specialist-level care, starting with dentistry and now expanding into sleep medicine.

Together, they dig into:

Why modern treatments fail without the right flow of information
How 32Co builds trust between generalists and specialists
The hidden emotional and structural barriers to clinician adoption
Why AI isn’t the whole answer - and where the human connection still matters

Chapters
00:00 Sonia's Journey: From Medicine to Entrepreneurship
02:59 The Role of Technology in Healthcare
05:56 Building a MedTech Solution for Patient Care
08:56 Challenges in Healthcare Adoption
12:03 Creating Access to Specialist Care
14:56 The Importance of Human Connection in Healthcare
18:08 Expanding into Sleep Health
20:50 The Complexity of Healthcare Structures
23:58 Trust and Information Flow in Healthcare
32:47 Building Trust in Healthcare
35:51 Innovations in Sleep Apnea Treatment
41:10 Bridging Gaps in Healthcare
46:01 The Role of AI in Healthcare
01:00:40 Entrepreneurship Journey and Insights

Knowing Christ // Philippians 3:1-11

RDMR CHURCH

Paul's Claim: Knowing Christ Surpasses All

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