Personal Branding, Thought Leadership and Company Branding

A lot of companies are still quite understanding how personal branding, if it's done right and leveraged across their company. People can get caught up in almagashanyd like, i need to have this, this egopil of feeling like i'm the leader,. rather than using that individual as a vehicle to achieve business goals. The people who do that from their personal brand, they build real companies. But thats what i think it's very important to be very, very centered around. How can i go from personal brainy to thought leadership?