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EP 427: The Trust-Profit Paradox

What Works

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The Trust-to-Profit Paradox

The trust-to-profit paradox creates an environment in which questions of responsibility are sometimes the last questions to get asked. Consumers find themselves in a responsibility vacuum of management's own making. No one needs to think of the complex and unpredictable systems that create and maintain trust. We're only responsible for making the numbers work. Every user for themselves.

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