What's the Difference Between a Facebook and an Advertiser?

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Bob Greene: Ten percent of our business is in russia, bellerus and ukraine. The first thing on our minds was the health and safety of our employees. We weregttig thir whole family out so that they could relocate and start a new life somewhere else. And extraordinarily, through this, we got 75 % of our team out of russia and bellaros.

Most future of work conversations revolve around the “where,” but Upwork CEO Hayden Brown says it’s more important to focus on the “who.” 10% of the workforce at Upwork, the global tech platform for millions of freelance workers, was directly impacted by the Ukrainian war. Hayden’s people-focused approach to the difficult decision of how to manage remote employees in Russia is the same mindset she applies to meet the needs of all workers, from people feeling conflict to working mothers.

Learn more about scaling your hybrid workforce with highly skilled talent: www.upwork.com/masters-of-scale

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