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How to Embrace the New User?
The more we can understand those media types, both visually and in terms of transcripts and words, the more we can bring the wisdom that they embody into the guidance that's embedded in the tool. That would be brilliant to remove the barrier from having to yourself type in the keyword searching, so on. And then in the longer term, an interesting discussion is, does it ultimately not just assist with learning the interface we have, but does it modify the interface to be simpler? Or do you fragment into a variety of tools, each of which has a different level of visibility of the functionality?