The Importance of UX Research in the Gaming Industry

Veronica has a psychology background and we tend to pull a lot from psychology nowadays. She also talks about the importance of continuing to perform UX research after launch. I was a bit surprised by her saying that UX in the gaming industry is quite kind of immature. Yeah, I thought they were ten years ahead of us. It made me think how gaming has always been driven by enthusiasts,. The people who want to play the games are the ones building them.