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The Morality of Snobbery

Moral Maze

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The Coolest Men's Wear

The title of this piece is literally the coolest pieces of men's wear. But at the same time, your magazine is publishing something which is essentially saying, if you buy this two and a half thousand pounds suit case, it's cool. And yet, you're saying it's not cool. I think when theyr use ang cool in that thing, they mean fashionable, trendy, er and er. What we're talking about is an innate sense of taste.

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