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SEO News: AI-organised search results and personalised Google Shopping feeds

Search with Candour - SEO podcast

CHAPTER

Google's Strategy: SERP Dominance and Antitrust Implications

This chapter explores Google's shifting methods in search results that encourage longer user engagement on their SERPs. It also examines the financial motivations behind these changes, the antitrust debates surrounding Google's favoritism towards its own services, and the challenges users face in transitioning away from Google.

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