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332 The Power of Storytelling with Donald Miller

The School of Greatness

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The Importance of Storytelling

Lewis: I studied story in order to figure out how to live a better life. He says storytelling is the most powerful tool to compel human brain. Lewis' company, Story Brand, has quadrupled its revenue since he started it three years ago. "I've written seven books now. And they're all kind of memoir-esque"

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