Snap Crackle and Every Little Helps - the language of food advertising
Word of Mouth
00:00
The Pressure for It Is to Be Original
Every day, every one of us is exposed to what must be hundreds of ads. And you often see in recession times the value end of the market does well and the premium end struggles. There are essentially 20 to 22 territories that you can play in. The cheapest is big on quality, little on price. So little are playing in a position of cheap. That could be costa with their Britain's favorite coffee shop brand.
Transcript
Play full episode
