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Is There a Problem to Solve?
When I'm not writing a book, it seems like I'm not making any ideas. There is an analogy that our conscious brains have access to the equivalent of about two feet of information around us. Our subconscious brain has access to 11 acres of information and we're really only accessing a very small portion of our intelligence. When we weigh the pros and cons, when we access our expertise, we'rereally only accessing avery small portion ofOur intelligence. But that's not when our best ideas happen. Our best ideas happen when we're in the shower or driving to work or going for a run where we're not quote unquote thinking but our subconscious brains are still ruminating on the problem