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The History and Cultural Significance of Neon Lights
This chapter explores the origins and popularity of neon lights, highlighting the efforts to keep the Tribune neon sign lit up and the studies conducted on neon as a way to understand America. It delves into the rise and decline of neon advertisements in cities and discusses the association of neon signs with poverty and rundown cities. The chapter also discusses the craftsmanship of neon tube bending and the evolution of neon signs.