John Neerman is co-founder and CEO of Loop Media. He was president of Asia Pacific at Walt Disney International for seven years. Neerman says he doesn't agree with the blanket statement that companies are tightening their belts. But when companies do tighten their belts, one of the first things to go is marketing money.
Jon Niermann, CEO of Loop Media, discusses opportunities in digital out-of-home streaming advertising.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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