14min chapter

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Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary

Uncensored CMO

CHAPTER

The Evolution of Google Search

This chapter explores the transformation of Google Search and its related platforms, emphasizing accessibility through tools like Google Translate. The discussion highlights shifts in user behavior towards visual and voice searches, particularly among younger generations, and the implications for marketing strategies. Additionally, it reflects on the role of AI in enhancing consumer engagement and how insights from search data can guide retailers in navigating evolving market trends.

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