276: B2B Growth Channels Available for Each CAC Level Part 2
The Predictable Revenue Podcast
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How Do I Categorise Each of These Demand-Gen Channels?
It's really interesting. I've just been thinking about like, how do I categorize each of these demand-gen channels? And I think the first one is sort of the, I guess, automation versus personalization. Then there's the timing factor as like, you know, where are they in the sales process and where is this one going to be most helpful? Like, is it LinkedIn, bottom of the funnel ads where you're pushing them to this, that's going to be a time and a place to use that? Yeah. It might not be clear whether or not you should just go for the go for the guts and ask for the demo, or if you should try
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