S6 E3: What’s going on with Suzuki? Kawasaki Making EVs & Hybrids?
Highside/Lowside - A Motorcycle Podcast
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Suzuki's Strategy Plays Into the US Market
Spurgeon: "I feel like everything we're talking about has to do with the US market" He says Suzuki's strategy makes sense when you stop thinking about the US and start thinking about the world. In dollar terms, they sell more marine engines than motorcycles and ATVs combined in the U.S., he says. Spurgeon: "They sold more stuff for the last quarter than they've ever sold in history"
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