
Season 3, Episode 4: Econometric advertising measurement (with Grace Kite)
Mobile Dev Memo Podcast
Exploring Effective Advertising Strategies and the Rise of CTV
An exploration of advertising strategies' efficacy through econometric analysis, focusing on the reliability of influencer marketing. The chapter also delves into the burgeoning trend of Connected TV (CTV) and its potential as a robust advertising avenue, spotlighting prominent platforms like Netflix, Disney Plus, and Amazon Prime Video.
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