8min chapter

Behind the Money cover image

How Netflix is upending Hollywood

Behind the Money

CHAPTER

Netflix's Strategic Evolution in Streaming

This chapter explores Netflix's journey from a DVD rental service to a streaming powerhouse, highlighting its innovative strategies during the competitive 'streaming wars' and unexpected challenges like subscriber loss. It discusses pivotal changes made in early 2022, including the introduction of an advertising model and restrictions on password sharing, which marked a turning point in the company's direction. Despite initial skepticism, these strategic shifts resulted in subscriber growth and financial recovery, demonstrating Netflix's adaptability in a rapidly changing industry.

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