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Daniel Kahneman: Thinking Fast and Slow

Long Now

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How to Trick People in System Two?

Humor is profoundly important to the workings of system one. Pleasure is fundamentally important to the working of systemOne. When we're in a bad mood, system two tends to be more active. So the way to trick people in system two is to make some jokes that get them into it. That, by the way, is one way when you want people to loosen up and come up with ideas, you could do worse than telling a few jokes.

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