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Pudgy Penguins Path to Legacy Brand & IP Powerhouse | Luca Netz

Empire

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The Magic of Pudgy Penguins

Apache Penguin was bought for two and a half million dollars. It had no money in the bank, bootstrapped it for about the first 12 months raised around $2.5 million. The IP was clearly magical, right? People were buying the Pudgy Penguin not because of any future utility or because there was tokens coming Or some sort of panzonomic north star. They were buying it because they loved the Penguin and people loved the Penguin.

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