Nintendo's culture and aesthetic appeal

For the next week, we're running some of our favorite shows from this year. On today's show, a brief history of Nintendo and how a small playing card company in Japan became a gaming juggernaut. 

This piece originally aired June 16, 2025.

Related episodes:  
Inside video game economics  
Forever games: the economics of the live service model 
The boom and bust of esports 

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.  

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy