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How Does Our Cultural Identity Influence Us? with Dr. Daphna Oyserman

Science of Perception Box

CHAPTER

Cultural Identity and Consumer Choices

This chapter explores the profound impact of cultural identity on individual behaviors, attitudes, and consumerism. It examines how cultural influences shape personal expression through choices in clothing, diet, and lifestyle, emphasizing the balance between collectivism and individualism. Through anecdotes and experiments, the discussion reveals the dynamic nature of these cultural influences in shaping decision-making processes.

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