2min chapter

Anecdotally Speaking cover image

176 – Connect your change to something known and familiar – Run-DMC and Aerosmith

Anecdotally Speaking

CHAPTER

Connecting Change to Familiarity: Insights on Change Management

This chapter explores change management by connecting new concepts to familiar ideas to aid adoption. Using Dr. Everett Rogers' research on Iowa corn farmers, it highlights the need for innovative thinking to drive successful change in modern business.

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