Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.
Ted Hesser Podcast
Journey to Climate Neutrality and Ethical Labels
The chapter explores the shift towards climate neutrality, discussing the establishment of an NGO for ethical product labeling involving global brands like REI and Allbirds. It highlights the challenges faced by companies in measuring and offsetting carbon footprints, emphasizing the importance of environmental impact awareness. The discussion also delves into the intricacies of carbon offsetting, emphasizing the significance of conscious decisions to offset carbon emissions.
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