How to Be a Successful Product Marketer

With a customer marketer on board, because you have those close relationships and you just know the customer base that well. And so it comes down to customer marketers to also build out kind of programs that make it easier to identify those customers. So whenever more and more requests come in as company grows, you're not having to do those big thought experiments like, Oh gosh, who could possibly be the right customer for this case study or that reference? It's all documented in Salesforce, like a good little demand-gen manager.