Episode 45: PrograMADic, the Musical with Tom Triscari
Marketecture: Get Smart. Fast.
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Navigating Ad Tech Challenges and Agency Dynamics
This chapter explores the complexities of the attribution problem in ad tech, particularly in light of cookie removal, and examines its effects on advertising strategies. It also updates listeners on noteworthy developments such as YouTube's earnings and key personnel changes, highlighting the financial and operational challenges agencies face in a shifting market.
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