18min chapter

Truth, Lies and Work cover image

75. What makes your team say Yes? Exploring the Psychology of Influence with Phill Agnew

Truth, Lies and Work

CHAPTER

Mastering Persuasion Through Calibrated Questions

The chapter highlights the inefficacy of presenting arguments and data for persuasion, advocating for the use of calibrated questions to prompt reflection and change minds effectively. It discusses the power of inviting diverse opinions in decision-making and explores examples where questioning surpassed argumentation in persuasion, including insights from politics. By focusing on the psychology of persuasion, the chapter underscores the significance of questioning strategies in leadership and influencing others.

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