2min chapter

The Bootstrapped Founder cover image

217: The Flip Side: When Not to Build in Public

The Bootstrapped Founder

CHAPTER

Building in Public: A Strategy to Protect Your Business

If your product can easily be copied and you lack other competitive advantages, sharing just too much information publicly will invite clones and competitors. This risk is particularly present for first-time founders without any prior expertise or connections in the industry that they're serving. In such cases, it's advisable to establish a solid moat before starting to build in public.

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