The Future of Consumer Brands in India

Download the OctaFX Trading App at https://bit.ly/OctaFX_Backstage100 and get 5,000 USD on your demo account! Enter promo code - BACKSTAGE100 and double your deposit! 🎁 Listen to this podcast as audio: https://podcasters.spotify.com/pod/sh... In this episode of the Backstage With Millionaires podcast, we sit down with Arjun Vaidya, founder of Dr. Vaidya's, to discuss his entrepreneurial journey. 00:00 Intro 02:50 Foreign adoption of Indian concepts 06:00 Why Indian brands aren't going global? 08:38 The Restart of Dr. Vaidya's 10:05 Sponsor Segment 11:36 The struggle after Dr. Vaidya's launch event 17:36 Dr. Vaidya's breakthrough 19:04 What inspires Dr. Vaidya 20:08 Work-life balance problems 23:26 Finding the right customers 24:15 First funding round 29:57 How the pandemic affected Dr. Vaidya's 33:35 The end of Arjun Vaidya's journey at Dr. Vaidya's Arjun Vaidya went to Brown University for his undergrad in 2009. There he witnessed the natural and organic products revolution and also saw yoga become a multibillion-dollar industry with a repackaged identity for modern consumers. This made him realize the opportunity with Ayurveda. In 2013, Arjun moved back to India and joined a consumer sector-focused growth private equity fund called L Catterton. In October 2016, Arjun quit his job to take on his family’s Ayurveda legacy. Dr. Vaidya’s repackaged the ancient Indian science of Ayurveda for modern consumers and emerged as India’s largest Ayurveda brand online. In 4 years, the company successfully reached 2m+ consumers across 16,500+ pin codes in India and launched 80+ products, and clocked 5,000+ orders per day. Arjun was the first Ayurvedic Entrepreneur to be featured in the Forbes 30 Under 30 Asia List and Business World 40 Under 40 List. He also won Youth SMB of the Year from Amazon and the Retail Startup Award from the Retailers Association of India. In June 2019, Arjun sold his startup to RP Sanjiv Goenka Group, making it one of India’s first successful D2C exits. Connect with us: Twitter: https://twitter.com/bwmillionaires/ LinkedIn: https://www.linkedin.com/company/back... Instagram: https://www.instagram.com/backstagewi... Discord: https://discord.gg/XySGGhXKep Spotify: https://open.spotify.com/show/5rGPalo...