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Edu: Evidence Guided Product Management-- Don't Let Your Gut Lead You Astray w/ Itamar Gilad

The Startup Podcast

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How to Have Medium and High Confidence in Your Idea

The confidence scores along the inner edge of this diagram, they're exponential. The real area where we start having medium and high confidence is by testing your idea. When you have the data, you can do AB experiments, et cetera. And alphas and betas and early adopter programs. All these things give you various forms of confidence. It's really trying to validate the hypothesis, the core things that must be true for the idea to succeed.

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