What's the Purple Cow?

Seth Godin's book is about the idea of becoming a lynch pin. I think extraordinary is the word he looks for. Extra ordinary. You're not ordinary, you're extra ordinary because you're bringing something extra to it. If it was a purple cow, it's not a look out the window, get back in it, look at, oh my God, look, it's a purple cow. It's completely different. And you've got to tell everyone about it. Yeah. How, how do you get that? Oh my God. That's so different. We need to talk about this.