#305 Why Middle of Funnel is Key For B2B Marketing - Ellen Schwartze
Breaking B2B - B2B Marketing & Demand Generation Podcast
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How to Market Your Mid-Functional Offer
The chances are the more complex your offer is, you're probably comparing at least two to three vendors. To not inadvertently push traffic over to your competitor, it's really important to get this step right. It's a solid value, a solid piece of your business, kind of a piece of that business that's like, we can lean into this anytime. This is why you would want to work with us because we believe in this.
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