The Rise of Forbes

Forbes is not ordered in process of monetization. They're not swayed by money. The editors that are there take their jobs so seriously, like, we can't even have meetings that talk about money with the editors at all. So I think one of the reasons why it does well is people learn to trust the content. And then next time they need something and they do a search and they see Forbes, even if they're not ranking number one, they're prone to click on it again.