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S E22: Price Discrimination - Why some people pay less

Think Like An Economist

CHAPTER

Do Universities Benefit From Price Discrimination?

Do customers benefit from price discrimination? Some do and some don't, which is why it can be controversial. If you're getting charged 20 bucks because the theatre figures you can afford it, then obviously youill resent paying that higher price. The upside of price discrimination is that it makes it possible for more people to benefit from a product. For example, universities usually set a pretty high sticker price. But actually very few students pay that.

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