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121: A Playbook To Master The Human Side of Advice with Michael Kitces

The Human Side of Money

CHAPTER

Understanding Client Needs in Financial Planning

This chapter explores the complexities of uncovering the true motivations behind clients' financial goals, emphasizing the need for a relational rather than purely analytical approach. It discusses the disconnect between clients’ stated aspirations and their actual needs, particularly in the context of retirement planning. Through effective questioning and deeper inquiries, the conversation highlights how financial advisors can better align strategies with clients' true desires and values.

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