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14min chapter
#298: Juan David Quijano – Marketing Revolucionario, Psicología del Consumidor, y Creación de Marcas Inmortales
The Frye Show
Psicología del Consumidor y Estrategias de Marketing
Este capítulo analiza la necesidad de salir al campo para entender la psicología del consumidor a través de encuestas informales. Se discuten estrategias para rediseñar productos y ajustar precios, así como la importancia de comunicar estos cambios de manera efectiva. Además, se presenta una anécdota sobre una campaña publicitaria creativa que resultó en un aumento en las ventas.
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