What's the Win?

I love how you framed that of, okay, okay, what's the win? What's in it for me right now? I'm just thinking back through other things that we've helped advisors with. You know, there are moments like this, timely or otherwise, that give you a really good in because people are concerned about it and they know there's a deadline. And so whether you're developing content or it's a lead magnet, something you can download, whatever step you are in the funnel. That's a really interesting lens to think about"