234 - Creating vs. Capturing Demand and The Best Way To Do Both | Lifelong Customer Podcast
GTM Live
00:00
Can You Create Demand With the Right Strategy?
The average number of b to b sasfirs that are in market at any given time is something like five %. When you're, when you aren't creating demand, your capture demand strategies are far less effective because you're seen as a commodity. And if you have the right strategy combined with the right create demand strategy, that yor buyers conize that there is no other option, right?
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