B2B Marketing with Dave Gerhardt cover image

6 Steps to Building a Customer Insights Program with Shoshana Kordova

B2B Marketing with Dave Gerhardt

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Executing Customer Insights for Strategic Deliverables

This chapter explores the final phase of a customer insights program, demonstrating how to turn interview findings into actionable deliverables. It focuses on strategies for utilizing data to enhance product positioning and refine market understanding.

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