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A Healthtech's Journey Of Finding Product-Market Fit | Kiran Kalakuntla @ Ekincare

Founder Thesis

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What Is the Persona of Companies?

The sweet spot for us is between 500 to 5,000 employee companies. And that's when we decided to stick to mid-market because that allows us to be nimble and focus on our roadmap. So today, we do everything from preventive health, which includes diagnostics, teleconsultation, mental wellness, gyms,. pharmacy, care management programs, dental vision. Two, I would say insurance, which includes hospitalization. We want to consolidate that data to make the individual more aware of their health and helps them towards the betterment of that health. Okay. What is the persona of companies yourself? Is there a minimum headcount and help you understand your target market here?

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