4min chapter

Notes from America with Kai Wright cover image

When Barbie Stopped Being White

Notes from America with Kai Wright

CHAPTER

The Unimportantness of Black Barbie

Black Barbie hit toy stores in February 1980. Mattel didn't run any advertising for her. Do we even know how many black Barbies sold that year? LaJeria Davis, director of the documentary Black Barbie: "She was a success despite not having the marketing"

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