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Netflix Is Back, Baby!

The Town with Matthew Belloni

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Is There a Future for Advertising on Netflix?

The ad community loves this because they've always wanted to get on Netflix and they haven't been able to. But that's now. That's when it's special. In the years when it's not special, what does it feel like? And if you argue, you know, Netflix has always been a company that said, at least publicly, that they valued the consumer's privacy. They are going to try to serve advertising in the best way that they can. It could be just like Instagram where I send a text to a buddy about pizza. All of a sudden I'm served a dejorno ad.

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