Lessons from Norway's Funding Model

Tom Farrey is the founder and executive director of the Aspen Institute's Sports & Society Program, which he launched in 2011 to convene leaders, facilitate dialogue, and inspire solutions that help sports serve the public interest. He is best known for creating Project Play, the program's flagship initiative that develops and shares knowledge to grow youth sports participation. Since 2013, Project Play has mobilized more than 20,000 organizations and helped unlock over $60 million in grants for grassroots programs. A former Emmy-winning investigative journalist at ESPN, Farrey authored the 2008 book Game On: The All-American Race to Make Champions of Our Children and has been recognized as one of the nation's leading voices of youth sports.

In our discussion today, John and Tom discuss their recent US House of Representatives testimony on the state of youth sports in the US, as well as some of the recent initiatives of Project Play including their 63x30 project to get 63% of US kids playing sports by 2030. We also discuss some very doable steps that facility owners and even the US government can take to improve youth sports and get more kids playing.

Learn more at www.projectplay.org

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